Matchbox label made in the Soviet Union 1960. The plane on the label is the Tupolev TU-104. The label was made for the Bahx exhibition.
The Tupolev Tu-104 (NATO reporting name: Camel) was a twinjet medium-range narrow-body turbojet-powered Soviet aircraft. It was the second to enter regular service and was the only jetliner operating in the world from 1956 to 1958, when the British jetliner was grounded for safety reasons.
Bahx is a permanent exhibition in Russia about the achievements of national economy established in 1935 and started as an agricultural exhibition.
Now the exhibition holds 2,375,000 square meters (bigger than Monaco) with subjects such as: engineering, space, atomic energy, education, radio electronics and culture and has around 11 million visitors each year. It contains more than 400 buildings.