Matchbox label made in the Soviet Union 1960. The text on the label reads:”Passenger Car” and “Zaporozhets”. It was made for the Bahx exhibition.
Zaporozhets was a series of superminis (city cars in their first generation) designed and built from 1958 at the ZAZ factory in Soviet Ukraine. Different models of the Zaporozhets, all of which had an air-cooled engine in the rear, were produced until 1994.
Bahx is a permanent exhibition in Russia about the achievements of national economy established in 1935 and started as an agricultural exhibition.
Now the exhibition holds 2,375,000 square meters (bigger than Monaco) with subjects such as: engineering, space, atomic energy, education, radio electronics and culture and has around 11 million visitors each year. It contains more than 400 buildings.