Matchbox label made in the Soviet Union 1960. The text on the label reads:”ZIL-111”. It was made for the Bahx exhibition.
The ZIL-111 was a limousine produced by the Soviet car manufacturer ZIL from 1958 to 1967. It was the first post-war limousine designed in the Soviet Union. After tests with the shortlived prototype ZIL-Moscow in 1956, which gained a place in the Guinness Book of Records as the largest passenger car in the world.
As a rule, the ZIL-111 was available only as state-owned transport for members of the Politburo. About 112 units of all models were made from 1958 to 1967, which 26 of them were ZIL-111Gs.