Button from The Netherlands made around 1980. The text on the button reads:”Ford Must Stay”.
The results of the Ford factory in Amsterdam were good except during the Second World War and in 1957. However, from the 1970s onwards the factory started to run at a loss and when the results were again poor in 1979 and 1980 it was decided to close. Ford’s management wanted to transfer production to the factory in Genk (Belgium) because absenteeism and the number of hours on strike were lower at Ford Genk.
This threatened to lose 1,650 jobs in Amsterdam.
Despite fierce resistance, with workers occupying the factory twice, in April and June 1981, and political pressure, the Dutch Minister of Economic was not willing to help financially, partly as a result of which the management of Ford stuck to the closing decision.
The last Ford car was built by Amsterdam Assembly in November 1981. After the closure of the factory, the buildings were demolished. The sales activities of Ford Netherlands moved to the center of Amsterdam.